Executive Scorecard

Revenue Health

Revenue (30d)

$114,332

ARR (est.)

$1,371,984

Paying Users

5,021

Renewal Rate (30d)

14.4%

Acquisition

Signups (7d)

3,557

-26.4% vs prior

Activation Rate

93.5%

Trial Conversion Rate

4.9%

Google Organic Weekly

—

Not tracked yet

Engagement

DAU (yesterday)

3,968

WAU

11,277

WoW -61.0%

W1 Retention

34.5%

Day-2 Return Rate

64.7%

Plan Health

PRO

3,937

+206 net3.0% churn

PLUS

726

+33 net12.7% churn

MAX

358

+1 net0.3% churn

User Growth — All Users (excl. bots)

Quick Ratio = (new + resurrected) / churned. Above 1 means the user base is growing.

Quick Ratio 1.25

Active 9,327

Net +948

New Users

Resurrected

Quick Ratio

User Growth — Paying Users

Quick Ratio = (new + resurrected) / churned. Above 1 means the paying base is growing.

Quick Ratio 0.65

Active 2,348

Net -236

New Users

Resurrected

Quick Ratio

Paying User Retention Health

Retained % = retained users / total cumulative subscribers

Total Paying

Retained

Retained %